Compare and contrast prospective issue voting with retrospective issue voting. Apply this to the 2012 presidential election
Answer:
An ideal response will:
1. Describe prospective issue voting as voting based on what a candidate pledges to do in the future about an issue if elected.
2. Describe retrospective issue voting as holding incumbents, usually the president's party, responsible for their records on issues, such as the economy or foreign policy.
3. Observe that Romney tried to appeal to prospective issue voters by trying to sell his vision of America and his policies, while he also appealed to retrospective voters, saying Obama was a failure. Obama did the same, telling prospective voters he just needed another four years to turn it around; with retrospective voters he tried to both lay the blame on the GOP and stated Romney would gut social services.
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