Good marketing strategy planners know that
A. the terms "mass marketing" and "mass marketer" mean basically the same thing.
B. firms like Nabisco and Walmart are too large to aim at clearly defined target markets.
C. mass marketing is often very desirable and effective.
D. target marketing does not limit one to small market segments.
E. target markets cannot be large and spread out.
Answer: E
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Identify a feature about the dissolution stage in a sales relationship.
A. Failure of a proposal due to incorrect positioning of the proposed change in the relationship B. Extensive network of personal and professional contacts in the partnering firm C. High degree of competence even at the later stages of the partnering relationship D. Keen awareness of the potential plans of the partnering firm E. Failure to monitor the industry in which either the salesperson or the customer operates
According to current GAAP, the date when the terms for stock options are mutually agreed-upon and the stock options are awarded to employees is the:
A. exercise date. B. payment date. C. grant date. D. vesting date.
The budgeting process that involves adding a month to the end of the budget period at the end of each month, thus maintaining a twelve-month planning horizon, is referred to as:
A. zero-based budgeting. B. continuous budgeting. C. capital budgeting. D. participative budgeting.
Which of the following is an organizationally driven reason for outsourcing?
A. Improve risk management. B. Reduce costs through lowered cost structure and increased flexibility. C. Improve effectiveness by focusing on what the firm does best. D. Turn fixed costs into variable costs. E. Improve credibility and image by associating with superior providers.