When a brand introduces a product with exciting new features in a market and draws huge attention among customers, which of the characteristics of Jonah Berger's STEPPS is represented?
A. Emotion
B. Social currency
C. Public
D. Triggers
E. Practical value
Answer: C
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Answer the following statements true (T) or false (F)
Leggero Corporation manufactures two styles of lamps — Bedford Lamp and Lowell Lamp. The following per unit data are available:
Total fixed costs are $42,000, and the machine hour capacity is 30,000 hours per year. The Lowell Lamp has the highest contribution margin per unit and also has the highest contribution margin per machine hour, so the company should focus sales on the Lowell Lamp.
Which of the following best describes data?
A. processed information B. recorded facts or figures C. the ability to use knowledge D. information presented in a meaningful context E. knowledge derived from facts or figures
If quick response allows multiple orders in the season,
A) profits decrease and the overstock quantity decreases. B) profits decrease and the overstock quantity increases. C) profits increase and the overstock quantity decreases. D) profits increase and the overstock quantity increases.
Which of the following is true about the evaluation of competitors' prices?
A. This is done in stage three of the price-setting process. B. This is done in stage four of the price-setting process. C. This is done in stage five of the price-setting process. D. This is done in stage six of the price-setting process. E. This is done in stage two of the price-setting process.