Management and ownership roles would most likely be separate in what type of business structure?
A) sole proprietorship
B) general partnership
C) corporation
D) limited liability partnership
E) unlimited partnership
C
Explanation: C) In sole proprietorships, general partnerships, and limited liability partnerships, owners are usually the managers as well. In corporations, shareholders are the owners and usually do not participate in the management roles. Rather, they elect directors who appoint officers that manage the day-to-day operations.
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In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except:
A) sales B) brand awareness C) brand loyalty D) brand equity
In a sale of oranges from Citrus Farm to Juice Factory Inc. to be delivered after the harvest, a fire destroys the fruit before it is picked. Under the UCC, the rights and liabilities of Citrus and Juice in this circumstance are generally determined by
A. the right of ownership. B. who has title. C. the concepts of identification and risk of loss. D. all of the choices.
Describe the characteristics of effective character development programs.
What will be an ideal response?
A restaurant, noticing that many customers frequently ordered only desserts, opened a dessert
buffet and used this feature as its main selling point in its promotional messages. The restaurant is positioning itself based on ________. A) demographics B) psychographics C) product usage D) classes of users