A journalistic term for getting a story that no other news organization has is

a. slug
b. cred
c. slug
d. daily


C

Communication & Mass Media

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A product’s benefits are the:

a) advantages the product provides for the customer. b) things the company that made the product or service care about. c) examples used to demonstrate the product’s quality. d) all of these answers are correct.

Communication & Mass Media

There are several skills that help increase the effectiveness of an informative speech,

including the development of the topic. List at least two additional skills. What will be an ideal response?

Communication & Mass Media

The artistic proof known as ethos is primarily concerned with ________

A) ?appealing to the emotions of the audience. B) ?conveying hard facts as proof. C) ?avoiding logical fallacies. D) ?developing good character. E) ?establishing speaker credibility.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.  An advantage of the impromptu mode of delivery is that it reveals your thinking and delivery skills in unplanned circumstances. 2. Your impromptu answers may tell a potential employer more about you than if you were given the questions ahead of time and had prepared your answers.  3. Listeners cannot comprehend much more than the normal 125-190 words per minute that most North Americans speak. 4. Speaking rate needs to be adapted to the speaker, audience, situation, and content of the speech.  5. A vocalized pause is a brief silence used for effect. 

Communication & Mass Media