Imagine that you reluctantly agree to buy a camera for a friend who is leaving for a holiday minutes from now. You are close to Future Shop and COSTCO. You like COSTCO more than Future Shop. COSTCO has a wider range of departments (e.g., food, electronics), but Future Shop has the better camera department. Where would Sanbonmatsu and Fazio (1990) suggest that you will go to look for the camera?
a. Future Shop
b. COSTCO
c. It depends on the subjective importance of my attitude toward COSTCO.
d. It depends on the subjective importance of my attitude toward ASDA.
Ans: b
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