Why must researchers avoid generalizing from focus group participants to the whole market?
A) Participants' responses are not reliable.
B) Most of the participants are likely to be ignorant about the topic of discussion.
C) The size of the group is too small and the sample is not drawn randomly.
D) Most of the participants are likely to exhibit similar tastes and preferences.
E) The participants usually come from diverse backgrounds.
C
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The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers
A) economic B) management C) strategic D) task E) tactical
An agreement that requires selling shareholders to sell their shares to the other shareholders or to the corporation at the price specified in the agreement is referred to as a ________
A) preemptive sale B) right of first refusal C) buy-and-sell agreement D) shareholder voting agreement
Business Expansion Plan (Scenario)As business expansion director, Shana's goal is to scout for potential locations and provide input on how her company should proceed with its planned expansion to Europe. There are many options, which include maintaining the company's head office in the United States and sending over company representatives when necessary or establishing a separate operations facilities abroad and hiring locals as managers.If Shana's company decides to open another company in France but centralizes its management in the United States, it would be considered a ________.
A. transnational corporation B. global company C. borderless organization D. multidomestic corporation
Which of the following statements is true of a supermarket?
A. It offers a small range of everyday and impulse products at easy-to-access locations. B. It offers a wide range of food products, plus limited nonfood items. C. It sells a wide selection of merchandise within a narrow category. D. It sells discounted food and general merchandise to club members in a large warehouse format.