When the goal of a presentation is to persuade the audience, use direct order for the message
a. True
b. False
Indicate whether the statement is true or false
False
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Debenture bonds are backed by specific collateral of the issuing company
a. True b. False Indicate whether the statement is true or false
Brands are never affiliated with categories in which they do not hold membership
Indicate whether the statement is true or false
When using constant sum scales, if respondents allocate more points than those allotted, the researcher must modify such data in some way or eliminate the respondent from analysis
Indicate whether the statement is true or false
Which of the ways below is not a way in which preference data might be obtained?
A) asking respondents to rank brands from the most preferred to the least preferred B) asking respondents to rate all possible pairs of brands in terms of similarity on a Likert scale C) asking respondents to make paired comparisons and indicate which brand in a pair they prefer D) asking respondents for preference ratings for the various brands