Leo buys 500 sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a _____
a. joint demand
b. straight rebuy
c. product exchange
d. modified rebuy
ANSWER: a
This is an example of a straight rebuy as Leo ordersthe same quantity of paper from the same vendor every week. A straight rebuy is a situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers.
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