Identify the correct statement about the CRM-based marketing system
A) The acquisition rate is the percentage of customers in group that were obtained at the same time who are still customers.
B) Share of wallet indicates what percent of all purchase value in the category is your brand.
C) The survival rate is the probability of a customer being active or purchasing in a given time frame.
D) The lifetime duration is the percentage of customers who return who had previously defected.
B
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All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:
A. purchase task. B. antecedent states. C. temporal effects. D. physical surroundings. E. consumer socialization.
The inventory data for an item for September are: Sep. 1 Inventory 20 units at $20 4 Sold 10 units 10 Purchased 30 units at $25 17 Sold 20 units 30 Purchased 10 units at $30 Using the perpetual system, costing by the first-in, first-out method, what is the cost of the merchandise inventory of 30 units on September 30?
A) $800 B) $650 C) $750 D) $700
With the availability of mobile apps that translate written and spoken language, having a command of a second language no longer enhances a person's competitiveness in finding a job
Indicate whether the statement is true or false.
________ is best described as decreases in cost per unit as output increases.
A. Economies of replication B. Economies of scale C. Economies of scope D. Time compression economies