Dana opens her speech against abortion by putting up a transparency that shows a graphic image of an aborted fetus. Is this an effective opening?

a. No; she should have opened with a verbal, rather than a visual attention getter.
b. No; this type of graphic material may disgust and repel the audience.
c. Yes; this was startling and vivid and got the audience's attention.
d. Yes; this type of visual attention getter does a good job of establishing speaker credibility.


b

Communication & Mass Media

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June wants to give a speech about her radiation and chemotherapy treatments for cancer. She plans to relate her experiences in chronological order. Which informative strategy is best suited to this goal?

A. describing B. repeating C. reporting D. relating

Communication & Mass Media

The depth of the relationship between readers and the magazine advertising they see is called

A. subliminal messaging. B. engagement. C. brand loyalty. D. affinity.

Communication & Mass Media

Special effects, also called mechanical effects, are created after filming has been completed, during post-production

Indicate whether the statement is true or false

Communication & Mass Media

Movement of the camera that scans the scene horizontally is called a

a. lateral shot. b. zoom. c. panning shot. d. transition shot.

Communication & Mass Media