Feelings of competence, hope, optimism, and resilience make up ______.
Fill in the blank(s) with the appropriate word(s).
psychological capital
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Which of the following statements regarding intangible assets is NOT correct?
a. Intangible assets represent long-term rights and privileges of a nonphysical nature. b. Intangible assets should be amortized over a period not to exceed 40 years. c. Intangible assets must be tested regularly to determine if their value has been impaired. d. A trademark is an example of an intangible asset.
A stock-keeping unit (SKU) is a unique identification number used to track a product in the consumer's home.
Answer the following statement true (T) or false (F)
An abundance of media choices makes it imperative for marketers to
A) identify the media best suited to reach a target audience. B) rely mostly on non-media connectors to reach audiences. C) increase their advertising budgets on a regular basis. D) offer monetary incentives to connectors who will cover their stories. E) compete locally rather than nationwide.
In dealing with high uncertainty and change, traditional strategic planning approaches based on extrapolation of historical conditions are of ________ value.
Fill in the blank(s) with the appropriate word(s).