Lok is sitting in class listening to his friend give a speech. Lok is taking the information provided in the speech and trying to understand what his friend is communicating. In the linear model of communication, Lok is engaged in which of the following?

a. Decoding
b. Encoding
c. Feedback
d. Channeling


a. Decoding is interpreting or trying to understand what a sender is
communicating.

Communication & Mass Media

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What do researchers call when two attitudes (or perceptions, or beliefs, or values) are

inconsistent with each other, change in one or both occurs because of the mind?s efforts to establish and maintain evenness? A) principle of consistency B) principle of equilibrium C) principle of reliability D) principle of dependability

Communication & Mass Media

In searching the literature, you find that the study you had in mind has already been conducted. What is a possible solution to your dilemma?

a. You can choose to replicate the study. b. You can choose to employ a different method to triangulate the previous researcher’s findings. c. You may elect to alter your topic by looking for gaps or absences in the literature on your given topic. d. All of the above are reasonable solutions.

Communication & Mass Media

People who think of conflict as a threat to interpersonal and community harmony are likely to use ________ and take a nonresistant response like avoidance or dealing with the conflict indirectly.

A. confrontation B. compromise C. avoidance D. pacifism

Communication & Mass Media

Describe the three principles that one should consider when constructing a transcript. Provide examples of each of these principles

What will be an ideal response?

Communication & Mass Media