Effective communicators make a point of making messages complex and including as much jargon or technical language as possible.

a. true
b. false


Ans: b. false

Communication & Mass Media

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As part of planning for her class speech on the Patriot Act, Brenda passed around a brief questionnaire asking whether her classmates were for or against the Act, whether they thought parts or the entire Act should change, etc

Was this a good idea, according to your text? a. No; by doing the questionnaire, she revealed to the class what her speech topic was going to be. b. Yes; this is a smart technique of analyzing the audience known as demographic audience analysis. c. No; the class is a captive audience, so finding out their views ahead of time wasn't necessary. d. Yes; this form of psychological audience analysis is a good thing to do for any kind of audience.

Communication & Mass Media

According to the text, at one point in his research career, Dolf Zillmann decided to stop

doing research on the effects of sexually explicit media. Why did he make that decision?

a. He believed that all of the important questions had been answered. b. He could not find sexually explicit material that was nonviolent. c. He was pressured by university administrators to stop doing research in a controversial area. d. Local courts declared the material used in his experiments were legally “obscene.” e. His closest research collaborator received death threats and threats of sexual abuse of his wife and children.

Communication & Mass Media

A syllogism is part of which type of reasoning?

a. Inductive b. Reductive c. Productive d. Deductive

Communication & Mass Media

Distinguish between turn-maintaining and turn-yielding cues. Discuss their importance in conversation

Fill in the blank(s) with correct word.

Communication & Mass Media