One of the main arguments against advertising is:

a. consumers don’t buy enough goods.
b. advertising reduces competition and creates monopolies.
c. advertising produces cheaper products.
d. ads become more popular than the programming itself.


ANSWER: b

Communication & Mass Media

You might also like to view...

The Supreme Court upheld disciplinary action against a student who made an offensive speech at an assembly at a public high school in the case of:

a) Bethel School District v. Fraser; b) Tinker v. Community School District; c) Hazelwood School District v. Kuhlmeier; d) Healy v. James; e) Bright v. Los Angeles Unified School District.

Communication & Mass Media

What occurs when one's behavior matches or strives to reach the expectations of others?

A) self-in?icted impressionism B) self-expectation C) self-ful?lling prophecy D) self-enlightenment

Communication & Mass Media

_____ occurs when audience members experience a shared sense of purpose with a speaker

a. Communication b. Identification c. Personification d. Actualization

Communication & Mass Media

Support materials ________ prove a point.

A. sometimes B. always C. never

Communication & Mass Media