The author states, “But let me tell you from experience, social media is a tough gig.” This statement can best be described as

Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this
role is still relatively new, some people think the job is best suited for a young intern or 1 their tech-savvy granddaughter. But let me tell you from experience, social media is a

tough gig. It’s a vital role that’s demanding, constantly changing, and often a career that has many misconceptions. Let’s discuss some of them, shall we?
It Can Be Done By Anyone There’s a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,
not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone 2 and personality for your brand, and curating content that your followers will resonate
with. If the person you hired is not immersed in the industry you’re targeting, chances are you’re going to get a whole lot of inspirational quotes and Internet memes for content.
All We Do Is “Play” on Social Media All Day There’s always “that person” who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), “So are you just playing on Facebook and Twitter all day?” And after I imagine myself pouring hot grease on them, I calmly tell them about how
social media management requires a tremendous amount of strategy in order to yield a 3 positive return on investment. A social media manager’s performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company’s overall marketing strategy should be an intricate part of
the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn’t that be nice! Alas,
there is no 9 to 5 in the social mediasphere. A social media manager is expected to be “always on.” There are constant notifications up on my iPhone. Between customer 4 service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time.
It’s a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don’t value the role. It’s
our responsibility to stay up to date on social topics, trends, changes, and tools. Our
strategies and platforms are always changing, being added to, and growing in influence. 5

We’re putting out fires where there’s a fire and even shaping perceptions about brands that need to repair their online reputation.
Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people.
It’s critiqued, talked about, torn apart, praised, or shared. Just about every day you hear 6 about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don’t think for a second that this article is all about “woe is me” attitude when it comes to my job. I do this because I love it. I love the pressure. I love the
pace, and I love the reward of engaging people online

a. a fact.
b. an informed opinion.
c. an assumption.
d. an inference


b. an informed opinion.

Language Arts & World Languages

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Label each group of words I for independent clause or D for dependent clause

Quinton, riding his horse, Wrangler. What will be an ideal response?

Language Arts & World Languages

Article partitif et expressions de quantité Maintenant, Serge et vous faites les courses pour préparer la soirée entre amis. Employez l'article partitif où il faut (where necessary). Faites attention aux expressions de quantité.Serge:       OK, nous allons faire les courses au marché! Nous devons faire une petite liste. Je sais qu'Arnaud ne mange pas (1)____ poisson et que Chantal mange beaucoup (2)___ légumes. Tous les deux (Both of them) mangent (3)____ viande.Vous:       Oui, c'est vrai. Alors, on fait un repas simple. Achetons (4)____ bœuf à la boucherie parce qu'il est très bon. Et avec ça, achetons aussi (5)____ riz et (6)____       haricots verts à l'épicerie.Serge:       Combien de haricots verts est-ce qu'on achète?Vous:       Hm... Nous

sommes quatre personnes donc une livre? Je vais aussi acheter (7)____       pain à la boulangerie Painoiserie parce que leur pain est excellent. Peut-être       que je peux aussi prendre (8)____ glace pour le dessert?Serge:       Ah! Bonne idée! Achète aussi (9)____ bières artisanales chez Nicolas et une       bouteille (10)___ champagne. C'est la fête!Vous:       Cool! Oh, j'ai oublié les hors d'œuvres! Je vais acheter (11)____ fromage et (12)____ jambon pour les mettre sur (13)____ petits toasts de pain grillé. C'est bon,       non?Serge:       Oui, c'est bon! Je pense que nous allons très bien manger ce soir! J'espère qu'il va faire (14)___ soleil. J'adore les couchers de soleil!(4) Fill in the blank(s) with the appropriate word(s).

Language Arts & World Languages

Choisissez le(s) terme(s) culturel(s) approprié(s) dans la liste ci-dessous pour compléter chaque description ou définition. Attention! Deux termes de la liste ne seront pas utilisés.

Language Arts & World Languages

Listen to the narration, then indicate whether the following sentences are “Cierto” (C) or “Falso” (F).

C F?Pablo tiene una tos fuerte.

Language Arts & World Languages