The basic reason to focus on some specific target customers instead of all possible customers is so that managers can develop a marketing mix that satisfies those customers' specific needs better than they are satisfied by some other firm.
Answer the following statement true (T) or false (F)
True
Since everyone is different, marketers need to focus efforts on some specific target customers instead of all customers. Target marketing allows marketers to develop a marketing mix that satisfies the needs of select consumers.
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Each indirect cost should be allocated to products individually to provide the most useful cost information.
Answer the following statement true (T) or false (F)
Bert is CEO of an organization with many layers in the chain of command. He is looking for ways to reduce these layers so that he can communicate more directly with the first-line employees. What organizational communication barrier is he trying to overcome?
A) Lack of trust between management and employees B) Long lines of communication C) Closed communication climate D) Ego involvement
The amount due on the maturity date of a $6,000, 60-day 4%, note receivable is: (Use 360 days a year.)
A. $6,240. B. $6,000. C. $5,760. D. $5,960. E. $6,040.
The minimum wage in the country of New Morland is $8 an hour. Odion, a restaurant in New Morland's capital city, pays its servers $8 per hour. However, the management of the restaurant feels that this amount is excessive for workers whose only job is to clear tables. By continuing to adhere to the rules set by the government of New Morland, which of the following responsibilities is Odion satisfying?
A. philanthropic responsibilities B. demographic responsibilities C. ethical responsibilities D. legal responsibilities