List and briefly describe the four major sources of channel conflict
What will be an ideal response?
a. Goal divergence – your objective and the objectives of channel members can differ.
b. Domain dissensus – conflict can arise when the perception of who owns a particular domain differs among channel participants.
c. Differing perceptions of reality – this is a basic human frailty; one side believes it has been wronged and the other believes it has acted in good faith.
d. Misuse of power – supermarkets that have gained power now charge fees for stocking products, called slotting allowances. This is a nuisance for large companies but a big problem for small ones trying to break into the channel.
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A ratio of 4:2:1 is the same as
a. 40%:20%:10% b. 4/7:2/7:1/7 c. 4/10:2/10:1/20 d. 7/4:7/2:7/1
A cognitive conflict is the one that arises from differences in personalities and relationships rather than from differences in understanding content or tasks
Indicate whether the statement is true or false.
Which of the following acts was involved in allowing decision-making processes of administrative agencies to be open to the public?
A) Federal Register Act of 1933 B) Government in Sunshine Act of 1976 C) Federal Tort Claims Act of 1946 D) Congressional Review Act of 1996
The difference between the value of the product and its price remains with the customer as consumer surplus
Indicate whether the statement is true or false.