Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs

A) brand
B) value proposition
C) deal
D) marketing plan
E) demand


B

Business

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In the communication model, the ______ is the route the message travels along.

A. communication channel B. message funnel C. transcript pathway D. neurolinguistic channel

Business

The direct charge-off method of recognizing uncollectible accounts is not in accordance with good accounting practice

Indicate whether the statement is true or false

Business

A buyer with a neutral response to a purchase is best described as which of the following?

A) loyal B) switchable C) dissatisfied D) unprofitable E) product champion

Business

Markup is the dollar amount of money added to the product cost to determine its selling price.

Answer the following statement true (T) or false (F)

Business