The process of ad design is much like copy writing because:
a. Both require approval of the creative team
b. It relies mostly on human emotion
c. You have to put your imagination to work
d. It relies more on the rational side of the brain
c
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A _____________________ represents the variety of decision paths a group may take when making a decision.
Fill in the blank(s) with the appropriate word(s).
Opinions can serve as evidence if they are
a. shared by a majority of the audience. b. inoffensive. c. well researched and eloquently phrased. d. expressed by an expert who can add credibility to your conclusion.
Reflexivity refers to the tendency of speakers to __________ more than writers do.
A. refer to themselves and to the audience B. use less complex sentence structures C. repeat themselves D. analyze their ideas
As individuals grow older, they are able to craft interpersonal constructs that are much more
a. varied and specific. b. stereotypical and demeaning. c. inaccurate. d. indirect