________ is an important business function whose purpose is to manage the database to maximize its value to the organization
Fill in the blank(s) with correct word
Database administration
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Which of the following would not be used by an exporter with a weak home-country currency?
A) Expand product line and add more costly feature. B) Speed repatriation of foreign-earned income. C) Buy advertising, insurance, and other services in home-country market. D) Shift sourcing outside home-country market. E) Exploit marketing opportunities in all markets.
The quality of services is independent of who provides them
Indicate whether the statement is true or false
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need
Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car? A) problem removal B) sensory gratification C) normal depletion D) intellectual stimulation E) problem avoidance
The standard predominantly used in Western cultures for motivational purposes is a(n) ____ standard
a. expected annual b. ideal c. practical d. theoretical