One of the most important sources of demographic information for marketers, which of the following provides free information on data such as how households are segmented by race, education, age, and occupation?
A. the U.S. Bureau of Labor Statistics
B. the Social Security Administration
C. Consumer Reports
D. ACNielsen Company
E. the U.S. Census Bureau
Answer: E
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Answer the following statement true (T) or false (F)
The most scientifically valid research is ________ research
A) observation B) focus group C) survey D) behavioral E) experimental
According to the textbook, what are two good reasons to study ethics?
A. virtue and prudence B. efficiency and reputation C. virtue and reputation D. legality and reputation
Differential revenues are expected future revenues that vary between the alternatives under consideration.
Answer the following statement true (T) or false (F)