Which of the following statements about promotion to intermediaries is FALSE?
A. Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
B. Sales managers handle most of the important communication with intermediaries who do not want empty promises.
C. When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
D. During sales promotion, intermediaries want to know what they can expect in return for their cooperation.
E. Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
Answer: B
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