Explain multichannel distribution systems with an example

What will be an ideal response?


Multichannel distribution occurs when a single firm sets up two or more marketing channels to reach one or more customer segments. For example, John Deere, a manufacturer of agricultural machinery, sells its familiar green-and-yellow lawn and garden tractors, mowers, and outdoor power products to consumers and commercial users through several channels, including John Deere retailers, Lowe's home improvement stores, and online. It sells and services its tractors, combines, planters, and other agricultural equipment through its premium John Deere dealer network. It sells large construction and forestry equipment through selected large, full-service John Deere dealers and their sales forces.

Business

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The NAICS defines 300 major business sectors that cover all of North America.

Answer the following statement true (T) or false (F)

Business

What type of learning involves learning to change the frame of reference that normally guides thinking about a problem?

a. Looped learning b. Single-loop learning c. Double-loop learning d. Outside-the-box learning

Business

When unequal-lived projects are independent, the length of the project lives is not critical

Indicate whether the statement is true or false

Business

Harry bought preferred noncumulative stock on which there were no dividends declared for the year. The dividends that were not declared for the year will:

A) be paid the next year. B) be paid upon the next declaration of dividends. C) be paid out of the common stock dividend fund. D) not be paid.

Business