What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products?
A. Call scripting system
B. Contact center
C. Web-based self-service
D. Uplift modeling
Answer: D
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The state of Ohio has passed a law requiring that every automobile be inspected at least once a year for pollution control. Anson Enterprises is considering entering into this type of business. After extensive studies, Mark Anson has developed the following set of projected annual data on which to make his decision: Direct service labor $363,000.00 Variable service overhead costs 270,000.00 Fixed
service overhead costs 280,000.00 Marketing expenses 120,000.00 General and administrative expenses 170,000.00 Minimum profit 90,000.00 Cost of assets employed 500,000.00 Anson believes that his company will inspect 100,000 automobiles per year. The company earns an average of 18.75 percent return on its assets. The price to be charged for inspecting each automobile using the return on assets pricing method would be calculated as A) ($913,000.00 ÷ 100,000 ) + {($913,000.00 ÷ 100,000 ) x [($90,000 + $290,000 ) ÷ $913,000.00]}. B) ($1,203,000.00 ÷ 100,000 ) + [($1,203,000.00 ÷ 100,000 ) x ($90,000 ÷ $1,203,000.00)]. C) ($1,203,000.00 ÷ 100,000 ) + [($500,000 ÷ 100,000 ) x 0.1875]. D) none of these options.
Which type of research is most reminiscent of an exit interview that would ask a question such as, "What exactly could we have done to keep you from leaving the company?" and "Is there anything we can do to keep you from resigning from your position"?
A. Relationship survey B. Lost customer research C. Post transaction survey D. Complaint solicitation E. Critical incidents studies
The term autocorrelation refers to:
a. the analyzed data refers to itself b. the sample is related too closely to the population c. the data are in a loop (values repeat themselves) d. time series variables are usually related to their own past values
Answer the following statements true (T) or false (F)
1. The official melding of the national currencies of the European Union into one currency, the euro, created the European monetary union in 2002. 2. Mercosur is a major South American trading bloc that includes countries that account for more than half of the total of Latin America's GDP. 3. The Mercosur is a major European trading bloc that includes former Soviet bloc countries in Eastern Europe. 4. Multinational companies are firms that have international assets but operations in domestic markets only and draw part of their total revenue and profits from such markets 5. In 2003-2004, the United States signed a regional trade pact with the Dominican Republic, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua called the Central American Free Trade Agreement or CAFTA.