Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios
Phoenix therefore provides__________for both consumers and the production studios.
Fill in the blanks with correct word.
ANSWER: contact efficiency
In this scenario, Phoenix provides contact efficiency for both consumers and the production studios. Retailers provide contact efficiency by reducing the number of stores customers must shop in to complete their purchases.
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