In addition to campaigns mounted for a specific purpose for a specific period of time, an organization should have an overall public relations plan tied to its fundamental mission and goals
a. True
b. False
A
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The relationship between position discrepancy and attitude change can be described as a(n):
a. u-shaped curve b. inverse relationship c. direct correlation d. s-shaped curve
In the 20 years between 1968 and 1988, the average length of a sound bite shrank to just 10 seconds
Indicate whether this statement is true or false.
The conclusion of a speech should
A) follow a chronological pattern. B) motivate your audience to listen. C) provide statistics on your topic. D) reinforce what you want your audience to remember. E) establish your credibility.
Allison has written and rewritten the central idea of her speech on "Dog Care." She
finally comes up with: "Dog care is very difficult." What is the problem with this central idea? a. Her central idea is not audience-centered. b. Her central idea is too confusing. c. Her central idea is too vague. d. Her central idea is not a declarative sentence.