Explain the follow-up step of the creative selling process

What will be an ideal response?


The follow-up step is necessary if the salesperson wants to ensure customer satisfaction and repeat business. After closing, the salesperson should complete any details on delivery time, purchase terms, and other matters. The salesperson then should schedule a follow-up call when the initial order is received to make sure delivery went well and the customer is satisfied. This is an opportunity for the salesperson to bridge to the next purchase, developing a mutually beneficial relationship with the buyer.

Business

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