A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch, and thus project market shares over time?
A) modeling software
B) syndicated research
C) cross-sectional research
D) exploratory research
E) competitive intelligence
A
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Research suppliers may be thought of as consisting of two groups: internal suppliers and external suppliers
Indicate whether the statement is true or false
The management of Corporation A forms Corporation B. Corporation B issues bonds to institutional investors to raise cash, with which it purchases the assets or stock of Corporation A. The assets of Corporation A are used as security for the bonds issued by Corporation B. This action by management is best described as a:
a. leveraged buyout. b. cash-out combination. c. short-form merger. d. compulsory share exchange.
The desire to remain a member of an organization due to emotional attachment to, and involvement with, that organization is called ________ commitment.
A. normative B. continuance C. affective D. associative E. evaluative
When you are holding preferred stock that you can exchange for a predetermined number of shares of common stock, you are holding ________ stock
A) reissued preferred B) migratory preferred C) convertible preferred D) class B common E) none of the above