________ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services
A) Personal selling
B) Sales promotion
C) Word-of-mouth marketing
D) Public relations
E) Advertising
C
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List several factors that are drawing more and more companies into the international arena
What will be an ideal response?
A successful differentiation strategy lowers entry barriers because of customer loyalty and the firm's ability to provide uniqueness in its products and services.
Answer the following statement true (T) or false (F)
Total payroll for a given week is $12,000 . If 70 percent of the company's employees typically qualify to receive two weeks' paid vacation per year, assuming 50 working weeks, the entry to record the estimated liability for vacation pay for the week is:
a. Estimated Liability for Vacation Pay 840 Cash 840 b. Vacation Pay Expense 480 Cash 480 c. Vacation Pay Expense 336 Estimated Liability for Vacation Pay 336 d. Cash 168 Estimated Liability for Vacation Pay 168
Sherrie Hymes holds a $200,000 portfolio consisting of the following stocks. The portfolio's beta is 0.875. Stock Investment Beta A $50,000 0.50 B 50,000 0.80 C 50,000 1.00 D 50,000 1.20 Total $200,000 If Sherrie replaces Stock A with another stock, E, which has a beta of 1.50, what will the portfolio's new beta be?
A. 1.07 B. 1.13 C. 1.18 D. 1.24 E. 1.30