Production, not marketing, should determine what products are to be made.
Answer the following statement true (T) or false (F)
False
Marketing, rather than production, should determine what goods and services are to be developed.
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A ________ is a group of consumers with similar needs and a group of retailers that satisfy those needs using a similar retail channels and format.
A. wholesale market segment B. retail market segment C. target market segment D. virtual market segment E. global market segment
Which of the following lease conditions would result in a capital lease to the lessee?
a. The lessee will return the property to the lessor at the end of the lease term. b. The lessee can purchase the property for $1 at the end of the lease term. c. The fair market value of the property at the inception of the lease is $18,000; the present value of the minimum lease payments is $15,977. d. The lease term is 70% of the property's economic life.
All of the following can provide evidence of an economic event except
a. source document b. turn-around document c. master document d. product document
Give an example of how a hotel can generate customer loyalty at a "customer touch point."
What will be an ideal response?