Explain how the richness and ambiguity of communication channels influence channel choice considerations


Some channels of communication provide more information than others. Generally, the richest channels of communication provide nonverbal information in addition to that provided in written or oral form. For this reason, the richest channel of communication is face-to-face, or interpersonal. Face-to-face communication provides participants a rich source of information, including vocal cues, facial expressions, bodily movement, bodily appearance, the use of space, the use of time, touching, and clothing and other artifacts. In addition, face-to-face communication provides opportunities to facilitate feedback and establish a personal focus. These aspects also contribute to the richness of interpersonal communication as a channel of communication.
Some channels of communication are more ambiguous or leave more room for interpretation of a message being sent than others. Nonverbal communication may be the most ambiguous channel of communication because it requires an audience to interpret almost the entirety of a message. Nonverbal communication is difficult to interpret for a variety of reasons, mainly because it is not generally considered a coded language. Because of this, one nonverbal code may communicate a variety of meanings. Similarly, nonverbal communication can be difficult to interpret because a variety of codes may communicate the same meaning. A third issue that may affect a person's ability to interpret nonverbal codes accurately is intentionality. Some nonverbal codes are sent intentionally, and others unintentionally.

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A. theory B. model C. approach D. dissertation

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Which of the following describes the capabilities and skill sets possessed by a firm that distinguish the firm from its competition?

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Scenario 3.2 Use the following to answer the questions.   Clayton Homes, a mobile home manufacturer since 1934, introduced its new i-House in 2007. The i-House is one of the first of its kind, designed as an updated, modern version of the modular home, offered as a base home plus add-ons known as "pods." The base home is a one-bedroom, one-bath, 734-square-foot version at a price of around $80,000. There is also a 1,000-square-foot version for around $100,000. All versions may add on the additional one-room pods, which are shipped to your location and constructed on site. The homes offer galvanized metal roofing, corrugated steel siding, VOC-free paints, and a "butterfly" roof that collects rainwater. The i-House uses 30% less energy than a similar square-foot home and offers "green"

characteristics of solar panels, tankless water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a renewable resource. The modular, prefabricated design offers endless options for creating the customer's home, and its engineered building system cuts down on construction waste. Due to the "green effects" of the i-House, the state governments have given it a tax abatement for any sales taxes.   Refer to Scenario 3.2. Clayton Homes is revising its marketing strategy for the i-House due to the recent recession. Which of the following is the best action for promoting the i-House in the near future? A. Emphasize the technology of the i-House. B. Focus on the "green" qualities of the home and target environmentally-conscious individuals. C. Significantly reduce advertising expenditures to create an exclusive image. D. Decrease production until the economy improves. E. Significantly reduce the prices on the company's product offerings.

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