Discuss key questions that you should ask about surveys before you rely on them as evidence in your presentation.
What will be an ideal response?
Answers will vary.
Communication & Mass Media
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Psychographics divides the population into lifestyle segments
Indicate whether this statement is true or false.
Communication & Mass Media
Abstract language is easier to understand than concrete language
Indicate whether the statement is true or false
Communication & Mass Media
Ramon plans a persuasive speech advocating international travel as a path to lifelong learning. Which
demographic characteristic of his audience should he be most concerned about? A) income B) religion C) sex D) education level E) age
Communication & Mass Media
In the _____ communication network, messages may be sent only to the person next to you, and there are some power differences
A) triangle B) circle C) wheel D) chain
Communication & Mass Media