Why might a firm choose rail transportation over alternative transportation modes?
What will be an ideal response?
Rail is relatively inexpensive and can be well integrated with intermodal transportation. However, it is important to note that rail is relatively slow and inflexible when compared to motor carriers.
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If a marketing researcher uses such names (categories) as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters
A) PRIZM B) behavioral C) psychographic D) demographic E) VALS
A ______ is a type of free agent who can work for multiple employers, giving a limited amount of time to each.
A. freeloader B. freelancer C. job sharer D. telecommuter
The ________ bears the risk of loss during transportation in a destination contract
A) buyer B) seller C) carrier D) shipper
One of the major factors contributing to the success of direct marketing is that so many Americans are now "money-rich and time-poor."
Answer the following statement true (T) or false (F)