When used thoughtfully, style rules have the ability to stimulate

a) readability.
b) creativity.
c) objectivity.
d) brevity.


ANS: a

Communication & Mass Media

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Which of these scenarios provides the best example of a problem uses and gratifications theory would address??

a. ?an analysis of radio’s negative effects on childhood attention spans b. ?an analysis of the impact of violent video games on teenagers c. ?checking in to Facebook to find postings d. ?an analysis of how documentary filmmaking represents indigenous tribes

Communication & Mass Media

This word refers to the deliberate falsification of information.

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The term ________ refers to the ability of southern and eastern European immigrants to "blend" into the general U.S. population.

A. heterogeneity B. assimilatable C. self-reflexivity D. global village

Communication & Mass Media