Marketing managers should insist that any IT systems used be robust from a security standpoint. Which of the following is a likely reason for this requirement?
A. Organizations with highly secure IT systems offer better products and services than others.
B. Marketing managers are storing more personal customer data in CRM systems.
C. Maintaining robust IT systems usually involves high maintenance costs.
D. Customers are willing to pay more for products when organizations have secure IT systems.
E. Cybercrime has been on the decline over the last few years.
Answer: B
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