A firm introduces a new range of laptops that concentrate on delivering good graphics performance. Which of the following competitive strategies has the firm adopted if these laptops have relatively low prices?
A) focused differentiation
B) focused low cost
C) industry-wide differentiation
D) industry-wide low cost
B
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Christian, an automobile engineer, is sent on a foreign assignment to Iceland. Initially, Christian is fascinated by the culture and history of the town he lived in. Within a month, he begins to feel disillusioned and discomforted by the differences in norms and values. Which term best describes this phase of Christian's experience?
A. culture shock B. adjustment C. honeymoon D. validation E. recovery
Tranquility Company manufactures ceiling fans and uses an activity-based costing system. Each ceiling fan has 20 separate parts. The direct materials cost is $75 and each ceiling fan requires 2.00 hours of machine time to manufacture. There is no direct labor. Additional information is as follows:
What is the total manufacturing cost per ceiling fan? (Round any intermediate calculations and your final answer to the nearest cent.)
A) $86.60
B) $88.20
C) $95.20
D) $98.60
Strategy, at its essence, is about
A. developing lasting success that can support growth and secure the company's future over the long term. B. building profits for short-term success. C. re-creating a business model with regularity. D. matching rival businesses' products and quality dimensions in the marketplace. E. realigning the market to provoke change in rival companies.
Tracy is an "at will" employee of Zebra Toy Company. One afternoon she has lunch with a friend who works in marketing for her company's biggest competitor, Tiger Toys. Over a period of about three months, Tiger Toy representatives convince Tracy to work
with them. Tiger offers a larger base salary with bigger commissions than she had with Zebra. When Tracy leaves Zebra, it sues Tiger Toys claiming it intentionally interfered with a contractual relationship. Will Zebra Toy Company be successful?