Which of the following statements is true about customer relationships in business markets?
A. A strong impersonal relationship with customers is critical in maintaining one's business.
B. One-on-one personal communication is the most important tool in developing and maintaining customer relationships.
C. Customers prefer direct communication mediums such as e-mail and direct mail for any correspondence.
D. Customers demand not only an impersonal relationship with their vendors but also an efficient one.
E. An impersonal relationship in B2B markets often connotes a greater emphasis on technology.
Answer: B
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