President Abraham Lincoln said this book started the Civil War:
a) Dred: A Tale of the Great Dismal Swamp; b) Pogamic People; c) Old-Town Folks; d) Uncle Tom’s Cabin; e) The Pearl of Orr’s Island.
d
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Why is staged news a less significant ethics question for publicists than for journalists?
A) By definition, publicists are amoral. B) Staged news is always free from bias. C) Staged news is creative, and ethics never enters into creative works. D) Publicists generally are up-front about what they are doing.
Catherine heads the corporate communications department at a multinational company. The company is planning on updating its website, and Catherine insists on creating an online pressroom on the site
How does an online pressroom benefit the company? a. Media can access the company's information 24 hours a day. b. It makes the process of chunking easier for online readers. c. It makes the process of branching easier for online writers. d. Media trust online content more than printed content.
A prominent politician spoke to a ?rst grade class about the importance of ?lling out Census
2000 forms. During his speech, the politician used technical language the children did not understand. The politician failed to reach the children because he did NOT do which of the following? A) exercise his authoritative opinion B) analyze his audience C) cite his sources D) establish his credibility
Assertiveness is the tendency to accomplish a task by making requests, asking for
information, and generally looking out for one's own rights and best interests. Indicate whether the statement is true or false