To achieve compliance with a new industry standard, a company develops a five-year plan in which goals are set for each year with incremental organizational changes focusing on one area of the new standard. This is an example of
A. structural change.
B. cultural change.
C. managed change.
D. evolutionary change.
E. revolutionary change.
Answer: D
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When land and building are acquired for a lump sum, the purchase amount should be allocated on the basis of the market values of the two assets
a. True b. False Indicate whether the statement is true or false
________ is communicating a product or service message to as broad a group of people as possible with the purpose of positively influencing sales
A) Market targeting B) Target marketing C) Mass marketing D) Positioning E) Multisegment marketing
Answer the following statements true (T) or false (F)
1. 95% of the world’s consumers are outside of the United States. 2. More males start businesses than females. 3. Nearly all of America’s 50 richest self-made women were born in other countries. 4. Privately held (not publicly traded) tech companies led by men still outperform those led by women.
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a. true b. false