Lorenzo is heading up a work tasked with developing a product to appeal primarily to Hispanic consumers. In order to offer the greatest competitive advantage to his organization and its product, he should select a team that includes
A. Hispanics only, because they know the market and do not really need the contributions of outsiders.
B. a randomly selected group from within the company, so as to emphasize the fact that ethnicity does not matter.
C. as diverse a group as possible, because the product and its company are part of a multicultural world.
D. only members of minority groups, because they understand what it means to be marginalized in society.
E. a significant number of Hispanics, but also members of other groups who might offer fresh perspectives.
Answer: E
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