While writing a customer satisfaction survey, the marketing director for Brand X Bank created a set of questions that customers would answer by circling a number between 1 and 7. The number 1 meant that the customers were very dissatisfied by that aspect of the experience, whereas 7 meant that they were very satisfied. The director is using ________ questions to collect this information.
A. observational
B. closed-ended
C. qualitative
D. open-ended
E. behavioral
Answer: B
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Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?
A) feature/benefit appeals B) competitive advantage appeals C) news appeals D) emotional appeals
Sparklers Services, Inc. pays $1,350,000 to acquire 35% of voting stock of Global Investments, Inc. on March 5, 2018. When this transaction is recorded, the ________.
A) total equity will increase B) total assets will increase C) total assets will decrease D) total cash will decrease
Modifying a product is an ineffective strategy in the maturity period of the product life cycle because the product's decline is irreversible at this stage
Indicate whether the statement is true or false
Which of the styles on Blake and Mouton’s Leadership Grid has low concern for interpersonal relationships and high concern for task accomplishment?
A. authority compliance B. country club C. impoverished D. middle of the road