What do Ford Motor Company, Coca-Cola, Nike, and McDonald's all have in common?
A) They are all consumer packaged-goods companies.
B) They all have foreign CEOs.
C) They have all received a great deal of negative publicity in recent years.
D) They all rely exclusively on TV advertising.
E) They spend more in advertising in foreign markets than home markets.
C
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Social awareness advertisements - Some years before, the Benetton Group S.p.A. developed the United Colors of Benetton Campaign, originally to draw attention to prejudice against black people. The campaign broadened over time to include other
prejudices and consist of a series of shocking pictures published in unexpected venues. For example, there were pictures of a nun kissing a priest, a bombed car in a street, a white dog kissing a black lamb, an AIDS activist on his death bed in front of a picture of a crucified Christ, and a white girl portrayed with an angelic halo and a black boy with hair like horns. Is the Virgin campaign substantively different that the Benetton campaign of 1992?
The direct write-off method of accounting for uncollectible receivables is primarily used by small, nonpublic companies
Indicate whether the statement is true or false
Drainage & Irrigation Equipment, Inc, contracts to sell its assets to Earth & Sky Aquatic Corporation. Before either party has performed, rescission of this contract requires A) anagreement to rescind
B) an accord and satisfaction. C) a novation. D) a settlement agreement.
The _____ adopt a product because most of their friends have already done so, and their adoption is usually the result of pressure to conform because they rely on group norms.
A. laggards B. early adopters C. early majority D. innovators E. late majority