Identify the major advantage of the following forms of digital and social media marketing: Web sites, viral marketing, e-mail, blogs, social media, and mobile ads and apps
What will be an ideal response?
Web sites are designed to engage the customers. Marketing Web sites want to move them closer to a direct purchase or other marketing outcomes. Branded community Web sites want to provide content that builds closer customer relationships and generates engagement with and between the brand and its customers.
Viral marketing can be very inexpensive when customers find and pass along the message or promotion.
E-mail lets marketers send highly targeted, tightly personalized, relationship-building messages.
Blogs can offer a fresh, original, personal and cheap way to enter into consumer online and social media conversations.
Social media first and foremost are targeted and personal.
Mobile ads and apps are used to increase convenience for customers, whether in making a purchase or accessing information.
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Which accounts are analyzed to determine cash flows from financing activities?
Answer the following statements true (T) or false (F)
1. Joe, a plant manager, wants to institute a compensation system in which more efficient workers earn higher wages. Joe is proposing to institute a differential rate system. 2. The Hawthorne studies succeeded in drawing attention to the importance of "social man" and how managers using good human relations could improve worker productivity. 3. Olde Manufacturing, a parts supplier to the auto industry, has been using the behavioral approach to management for over 100 years. However, since that method of management is too simplistic for practical use, Olde should begin implementing the newer and more sophisticated human relations movement approach to management, which is the most contemporary approach to management. 4. Behavioral science relies on data from past sales to forecast human behavior to develop strategic plans and goals. 5. When the Americans entered World War II in 1941, they used the British model to form operations research teams to determine how to deploy troops, submarines, and equipment most effectively. These techniques have evolved into quantitative management.
Which of the following accounts would be closed at the end of the year using the perpetual inventory system?
A. Cost of Goods Sold B. Merchandise Inventory C. Accounts Receivable D. Accounts Payable
A periodic gathering of manufacturers, suppliers, and distributors in a specific industry to provide product demonstrations and sales information is a ________
A) seminar B) press conference C) third-party event D) community forum E) trade show