One of five principal goals for a sales presentation is to ________.
A. fulfill the customer's need for affiliation
B. build product interest
C. enable evaluation of product alternatives
D. build impersonal relationships with customers
E. agree on a price
Answer: B
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A business's channel strategy determines the framework adopted by the business for ________
A) evaluating its competitiveness and attractiveness in the industry in which it operates B) enhancing the total cost of purchase index for its products and services in the market C) establishing a revenue plan that matches projections and available resources D) marketing its current profitability from conducting business E) selling and delivering its products and services to target customers
________ are self-service retailers that carry food and nonfood items arranged in departments
A) Supermarkets B) Convenience stores C) Specialty stores D) Variety stores E) Department stores
The exhibit occupied by a firm on the floor of a trade show is the ________
A) booth B) cubicle C) press room D) station E) seminar
A system of accounting for production operations that produces timely information about inventories and manufacturing costs per unit of product is a:
A. Manufacturing accounting system. B. Cost accounting system. C. Finished goods accounting system. D. Production accounting system. E. General accounting system.