The promotion component of the marketing mix involves:
a. pricing strategies.
b. personal selling.
c. product packaging.
d. manufacturing strategies.
ANSWER: b
Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion's role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product.
You might also like to view...
The benefits to manufacturers for measuring the impact of point-of-purchase displays with point-of-sale data obtained from retailers include all of the following, except:
A) helps manufacturers to know where to locate a POP display within a retail store B) allows manufacturers to measure the sales impact of different POP displays C) can be used to strengthen relationships with retailers D) provides information so manufacturers can improve POP displays
Which of the following is the first element in the Foursquare Protocol for ethical decision-making?
A. identifying the differences between the present and the past B. analyze the situation C. gathering all the facts D. reflecting on past experiences
Kendrick Company began the current year with the following: Accounts receivable $ 10,000 Allowance for doubtful accounts (800) Net account receivable 9,200 During the current year, the following events occurred: Accounts written off $ 1,200 Sales on account 30,000 Bad debt expense recognized 2,000 At the end of the current year, the company showed a balance in gross accounts receivable (before
the allowance for doubtful accounts) of $16,800. What amount would be shown as an operating cash inflow in the statement of cash flows under the indirect method? a. $21,000 b. $22,000 c. $30,000 d. $28,200
Purchasing treasury stock reduces the corporation's assets and stockholders' equity by equal amounts.
Answer the following statement true (T) or false (F)