Michael Smolensky is CEO of Lifeway Foods, Inc., based in Skokie, IL. The company sells kefir, a cultured milk product popular in Smolensky's native Russia. Recently, Smolensky, who had developed his own secret recipe, got a call from his supplier, saying, "Michael, someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes, known only to Smolensky and the supplier. The rival had picked them out of Lifeway's refuse. This is an example of
A. corporate intelligence.
B. clandestine trade secrets.
C. competitive surveillance.
D. industrial sleuthing.
E. economic espionage.
Answer: E
You might also like to view...
The Dividends account is normally closed by debiting it.
Answer the following statement true (T) or false (F)
Under a perpetual inventory system, merchandise returned by a customer to the seller is recorded as a ________ in the books of seller
A) sales return B) sales allowance C) sales discount D) purchase return
An organization is using _____ when it sets its prices so that total revenue is as large as possible relative to total costs.
A. profit maximization B. market share pricing C. demand-oriented pricing D. sales maximization E. status quo pricing
Admittedly, house organs are extremely expensive. Why do companies continue to produce them?
What will be an ideal response?