Delta Company recruits and trains college students to sell educational reference books, software, and children's books door-to-door. This form of retailing is called:
a. direct retailing.
b. online retailing.
c. off-price retailing.
d. in-store retailing.
ANSWER: a
This form of nonstore retailing is called direct retailing. Direct retailing is the selling of products by representatives who work door-to-door, office-to-office, or at home sales parties.
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