Which of the following is not a particularly useful process for idea generation?
a. surveys
b. observation
c. brainstorming
d. focus groups
e. depth interviews
A
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When we take mental shortcuts derived from social norms and stereotypes, we are exhibiting which of the following?
A. unconscious bias B. ethnocentrism C. egocentrism D. allness
Modern Designs is a new business. During its first year of operations, credit sales were $43,000 and collections of credit sales were $34,000. One account, $625, was written off. Management uses the percent-of-sales method to account for bad debts expense and estimates 3% of credit sales to be uncollectible. Bad debts expense for the first year of operations is ________.
A) $665 B) $1290 C) $625 D) $2310
A system fails 20 times in 800 hr of operation. The failure rate of the system is ______.
A. 0.025 B. 0.035 C. 0.015 D. 0.051
________ arise from language that is ambiguous or difficult to understand
A) Psychological barriers B) Semantic barriers C) Language barriers D) Physiological barriers E) Mixed messages