Which of the following statements is true of marketing factors important in determining frequency levels as recommended by Joseph Ostrow?
A. The higher the loyalty, the higher the frequency level required.
B. The ability of a target group to learn and to retain messages has a direct effect on frequency.
C. Products used daily or more often need to be replaced quickly, so a lower level of frequency is desired.
D. The higher the brand share, the higher the frequency level required.
E. Higher frequency levels are required when competitive noise is absent.
Answer: B
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Which of the following is NOT true regarding the Malcolm Baldrige National Quality Award?
a. is now known as the Baldrige Performance Excellence Program b. recognizes companies (e.g., Apple) for producing excellent products (e.g., iPhone) c. can be awarded to hospitals (i.e., it does not apply only to manufacturing organizations) d. was named after the U.S. Senator for Quality
When the judge in a jury trial is asked by the defendant to enter a verdict opposite to the jury's verdict and that the evidence presented at the trial was so clear that reasonable people could not differ as to the outcome of the case, it is called a:
a. motion for judgment notwithstanding the verdict. b. directed verdict. c. judgment on the verdict. d. motion for a new trial.
Intoxicated, Clio agrees to sell her restaurant, Diners Café, to Evan for half of its real market value. This deal is most likely void if? A)?Clio appeared intoxicated to Evan
B)?Clio disaffirms the contract after becoming sober. C)?Clio was so intoxicated as to have no memory of the deal. D)?Evan fraudulently induced Clio to become intoxicated.
Courts apply the ________ in determining whether an arrangement is an investment contract.
A. Howey test B. misappropriation theory C. strict scrutiny test D. intermediate scrutiny test